Does Kamala Harris Have a Black Voter Problem?

As the 2024 election cycle unfolds, Vice President Kamala Harris is under scrutiny, particularly regarding her support among Black voters—a group that has historically been crucial for Democratic victories. While Harris remains popular with Black voters, especially older ones, there are notable signs that her support could be more fragile than it initially appears.

A recent Pew Research Center poll shows that about 77% of Black voters currently back Harris, while just 13% would support Donald Trump, and an even smaller 7% lean towards independent candidate Robert F. Kennedy Jr. This margin seems comfortable, but there are nuances worth considering. For instance, Black voters aged 18 to 49 are less enthusiastic about Harris than their older counterparts. While 86% of those over 50 support her, only 68% of younger Black voters feel the same. This generational divide could create challenges as the election nears.

Additionally, Harris faces criticism over key issues affecting Black voters, such as the economy and housing costs. A survey conducted by Black Futures Lab found that many Black voters want stronger economic reforms, including raising the minimum wage and addressing rent regulations, issues Harris has attempted to tackle in her campaign. She has proposed tax deductions for small businesses and outlined plans to increase affordable housing. However, these efforts haven’t fully resonated with all segments of the Black electorate, particularly younger voters.

The generational gap is critical because young voters are essential to mobilizing the Black vote, particularly in battleground states like Pennsylvania and Michigan. Democratic strategists are concerned that without strong engagement from this group, turnout could dip, opening the door for Republicans to make inroad. Trump has spent years courting Black voters, emphasizing economic issues like jobs and opportunity zones. While his outreach hasn't translated into massive support, it has been enough to create concern within Democratic circles.

Adding to Harris's difficulties are perceptions of her record as a prosecutor, which has long been a point of contention among Black activists and younger voters. During her time as District Attorney in San Francisco and later as California’s Attorney General, Harris took positions that some view as overly punitive, particularly in cases involving drug offenses. This history has made it difficult for her to fully connect with younger Black voters, many of whom prioritize criminal justice reform.

That said, Harris does have a strong base of support among Black women, a demographic that has consistently been a pillar for the Democratic Party. Her favorability among Black women increased significantly from 67% in May 2024 to 82% by August.

This rise is attributed to her campaign’s renewed focus on her personal story of being raised by a single mother and her efforts to address economic and healthcare issues directly affecting Black communities.

The real test for Harris will come in the months leading up to the election. While she currently holds a strong lead over Trump among Black voters, maintaining enthusiasm and addressing key issues will be essential. If the campaign can bridge the generational gap and keep younger Black voters engaged, Harris may avoid the potential voter apathy that some analysts warn could hurt Democratic chances. For now, the vice president is working hard to solidify her base, but the challenges ahead remain significant.